Aigboje Aig-Imoukhuede’s Leaving the Tarmac: Buying a Bank in Africa – A review


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This book is a simplified workbook for those of us who would like to go into the very tricky act of revamping a dying or dead brand.

What first catches your attention in this book is its unique title. What has leaving the tarmac got to do with the expected subject of the book or with the personality of its author? Your interest is stimulated nonetheless because you know that there would be some sort of tie.



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