This year talk was of monetizing creativity and culture.
Creative industries, culture and the arts found themselves in the spotlight of the St. Petersburg International Economic Forum (SPIEF) this year. For the first time in the history of the forum, the event incorporated a special Creative Business Forum, featuring more than 200 speakers representing leading museums, galleries, arts fairs, cultural foundations from Russia and beyond.
According to Art Basel x UBS Global Market Research-2020, the art market has become a global industry with an annual turnover of around $50 billion. Does any Russian city have the potential to become an international art hub of the caliber of New York or Hong Kong — a place that plays host to premier art events, where new trends emerge and multi-million-dollar deals are made?